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BMW 3 series debuts with elegance, sporty features

By Benjamin Alade
17 December 2021   |   2:40 am
Coscharis Motors has launched the seventh generation BMW 3 series with elegance, sporty features.


Coscharis Motors has launched the seventh generation BMW 3 series with elegance, sporty features.

Barely on the road, the BMW 3 Series Sedan, is already leaving everything behind, including conventions and expectations.

Speaking at the media launch in Lagos, Group General Manager, Marketing and Corporate Communications, Coscharis Group, Abiona Babarinde, said as an ultimate sport sedan, its pioneering design language stands for the dawn of a new era in its segments. With a simple “Hey BMW” the all-new BMW 3 Series recognises your voice and heeds your every word.

“I am sure we are aware that this model marks the seventh generation of the 3 series and also marks the start of a new chapter in the BMW design language: clear shapes and poetic surfaces enrich the “innate” dynamics with a modern presence. What’s more, the all-new BMW 3 Series Sedan boldly rethinks familiar design topics.”

The BMW 3 Series has always been a market leader in its segment. Through the new design language, the sports saloon is connecting the successful history with the future. An appearance that meets the wish for sheer driving pleasure with every detail.

Babarinde said: “Our target is to position the 3 for corporate and retail sales directed at young hard working executives in their late 20s and mid-40s.

According to Assistant General Manager, BMW Sales, Coscharis Motors, Joseph Omokhapue, “Thanks to new connectivity technologies, you can now communicate with your BMW 3 Series. Together with the technology package BMW Connected Drive, services such as Connected Music or Remote Software Upgrade, you always remain linked with your BMW and the world.”

Omokhapue said in matters of comfort, too, the BMW 3 Series appears even more generously proportioned and practical. Be it access to the vehicle via smartphone, acoustic glazing or the intelligent through-loading system – every detail makes life easier and offers a high level of ride comfort.

“It is important to emphasise that at the core of the new BMW 3 Series is the availability of four years /200,000 km repair inclusive and three years / 40,000km service inclusive packages, whichever comes first. This means that our customers can relax with the knowledge that all agreed service/repair work and the required original BMW parts are already covered by the selected package.”