CHI bags top 50 brands Nigeria award
By using specific criteria including brand popularity, category leadership, innovation, national spread, Corporate Social Responsibility and online engagement to measure brands, the Top 50 Brands Nigeria Awards evaluate and celebrate top brands that have consistently maintained leadership position in their categories, living up to their promises to become a part of the popular culture, owning properties and associations that evoke positive emotion from consumers.
According to Taiwo Oluboyede, CEO of Top 50 Brands Nigeria, the top brands for this year are those that are fast growing in value and have succeeded in delivering their promise to the consumers. He noted that these brands have adopted a winning habit of delivering something special by often doing ordinary things in extraordinary ways.
“Chivita and Hollandia from the stable of CHI Limited are two brands that have stood out in their categories for their conscious effort to build equity by offering healthy products with superior value and insightful consumer engagements that shape how consumers experience the brands,” he said.
For CHI Limited’s Marketing Director, Mr. Probal Bhattacharya, the recognition from the Top 50 Brands Awards is a welcome development for a brand that has prioritized consumers’ expectations and need for health, nutrition and refreshment with the best quality juices and value added dairy products.
“We are delighted about the award because it is a reflection of our commitment in ensuring only the best in juice and value added dairy products are made available by us to meet consumers’ expectations. Chivita and Hollandia will continue to deliver on the promise of superior value and innovation by identifying consumer needs and meeting them,” he said.
This award joins a growing list of recognition awards for CHI Limited which includes most recently, The Marketing Edge Award for Outstanding Juice Brand of the Year, the Lagos Chamber of Commerce and Industry (LCCI) Award for Brand of the Year, Manufacturers Association of Nigeria’s (MAN) 50th AGM Awards, to name a few.