Guardian Nigeria
Chicken Republic, Nigeria’s leading quick-service restaurant chain, proudly announces its 20th-anniversary celebration. To mark this significant milestone, Chicken Republic has planned a series of exciting activities and initiatives throughout May 2024, offering customers unique experiences and opportunities to reflect on two decades of culinary excellence.
A Remarkable Journey
Since its establishment in 2004, Chicken Republic has grown from a single location to a nationwide
brand with over 187 outlets across 26 states, demonstrating a consistent commitment to quality,
innovation, and customer satisfaction. This journey is not only a testament to the company’s resilience but also to the strong relationships it has built with its loyal customers and partners.
Celebrating Two Decades of Growth and Community
Reflecting on the brand’s success, Kofi Abunu, Managing Director of Chicken Republic, commented: “As we gear up to celebrate a remarkable milestone in our journey, I can’t help but feel incredibly proud of what we’ve achieved together. From humble beginnings to becoming Nigeria’s leading indigenous fast-food brand, we’ve truly defied the odds against giants like KFC and Nandos. Our upcoming 20th anniversary isn’t just about marking time; it’s a tribute to each of you and the relentless dedication, hard work, and passion you’ve poured into building the Chicken Republic legacy”
“20 Years of Nice Nice” Campaign
As part of the celebration, Chicken Republic premiered the “20 Years of Nice Nice” campaign, featuring a digital ad that showcases the brand’s evolution over two decades. The ad, which debuted on April 2, 2024, tells the story of Keziah, a young content creator whose experiences highlight the impact of Chicken Republic on the community. This campaign underscores the enduring connection between the brand and its customers.
Month-Long Festivities
The month-long celebration includes a range of events, promotions, and giveaways designed to thank customers for their support. Highlights include:
● Exclusive Discounts: Special deals and discounts on Chicken Republic’s popular menu items
throughout May.
● Interactive Challenges: Engaging activities and contests with exciting prizes for participants.
How to Participate
Customers can stay informed about the 20th-anniversary celebrations and upcoming events by following Chicken Republic on social media platforms such as Twitter, Instagram, and Facebook, and by subscribing to the Chicken Republic YouTube channel.. The brand encourages everyone to join the festivities and be part of this historic milestone.
About Food Concepts
Established in 1999, Food Concepts Plc is a leading operator and franchisor in the Quick Service
Restaurant (QSR) industry. With a vision to become the most loved QSR and Baked Goods brand across West Africa. In addition to Chicken Republic, Food Concepts owns and operates other loved brands including PieXpress and The Chop Box. Since opening its first restaurant in Lagos in 2004, the group has expanded rapidly, currently operating in over 300 locations across Nigeria and Ghana. With plans to operate 430 restaurants by the end of 2025. For additional information on Chicken Republic’s 20th-anniversary celebration, visit https://www.chicken-republic.com/
