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Chivita 100%, Indigo win big at Marketing Edge award

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Chivita 100%

For the second year running, Chivita 100 percent won the highly coveted Outstanding Juice Brand of the Year Award at the Marketing Edge Awards for Excellence, thereby affirming its dominance in the Nigerian juice brand segment.
     
Chivita 100 percent Fruit Juice was adjudged winner of the highly competitive category because of its outstanding brand equity, segment leadership, customer engagement and innovative integrated marketing communications across traditional and digital. 
   
Made from real natural fruits with no added sugar or preservatives, Chivita 100 percent is a convenient, delicious, healthy and nutritious fruit juice. It offers health-conscious consumers a range of refreshing and nourishing fruit choices as an addition to a complete breakfast diet.
   
According to organisers of the Awards, the selection of Chivita product was a result of painstaking industry reviews and assessment of the patriotic contributions of the brand to the growth, development and continuing evolution of the juice segment in the country. 
   
The brand has demonstrated a robust commitment to excellence as well as the enthronement and sustenance of global best practices in the industry. The Chivita product has also shown uncommon innovativeness for market leadership, and this is why our jury decided that Chivita it was deserving of the recognition and celebration, the organisers stated.
   
Speaking after receiving the award, the Marketing Director, CHI Limited, Mr. Probal Bhattacharya, commended the organisers of the awards for recognising Chivita product strides as a market leader in the juice segment. 
   
“We would continue to ensure innovative excellence, and growing consumer confidence, which has seen us win the Outstanding Juice Brand of the Year Award for consecutive years. For many consumers, the product has become a preferred lifestyle brand of choice for its great health, nutrition and refreshment value as part of a complete breakfast requirement, he stated.
  
Meanwhile, Integrated Indigo Limited, a public relations and event management consultancy firm has emerged Outstanding PR Agency of the Year at the 2019 Marketing Edge Brands and Advertising Excellence Award held recently in Lagos.

Speaking while presenting the award, the Chairman of the Day, Mr. George Thorpe described the process leading to the selection of Integrated Indigo Limited as a product of painstaking search which placed the agency ahead of its peers on varying parameters.

   
According to him, Indigo has proven to be a force to reckon with by any firm seeking excellence in the marketing communication industry through its creativity and limitless passion to provide topnotch services for its clients.
 
The Managing Director of Integrated Indigo Limited, Mr. Bolaji Abimbola, while receiving the award expressed appreciation to the organisers, saying that the honour has affirmed the hard work of the agency is making a significant impact on the business of its clients. 

“We are very delighted to have been recognised once again by Marketing Edge for all our contributions to the growth of the PR industry. This award bears testimony to the fact that our works are now making huge impacts on the brands we handle for our clients. For us, kudos should go to the clients for the confidence and trust they have placed in us in offering our service. As a company, we would continue to deliver exceptional services and value to our clients’ businesses,” he said. 
   
Abimbola further charged the team to continue delivering on its promise to clients and proffer initiatives that would help establish the agency as a big force in Africa.
   
It would be recalled that Integrated Indigo Limited recently won West Africa’s Best in Class Public Relations and Communication Service Company of the Year 2019’ award category at the 2018 West Africa Brands Excellence Awards. 
   
The agency was also recognized by Marketing Edge as Young PR Agency of the Year and PR agency of the Year in 2016 and 2017 respectively.


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