Cold Stone Creamery marks five years with ‘Take5’ campaign
As reward for brand loyalty, Cold Stone Creamery gave back to its valued customers in the month September with a series of events and giveaways tagged, ‘Take5’ campaign since it opened its doors in September 2012 and achieved 23 stores across Lagos State.
According to the Marketing Coordinator of the brand, Timilehin Lajubutu, the ‘Take5’ campaign is one that invites Nigerians to literally take a Five-Minute break away from the hustle and bustle to indulge, to be happy and to even make the world a better place by giving back.
According to her, “Our anniversary campaign stretches throughout the month of September with a series of online and offline activities. We already kicked off with our five Nigerian inspired ice cream like Scented Leaf, Orijin Coconut, Chocolate Chilli, Zobo and Suya flavours. This is our way of saying thank you to a country that has shown us so much love.”
Being a brand passionate about children, Cold Stone Creamery Nigeria will also be giving hope and smiles to children in slum areas in partnership with Slum-to-School Africa.
While explaining the corporate social responsibility angle of the campaign, Marketing Director of Eat’N’Go (Master Franchisees of Cold Stone Creamery Nigeria), Amalia Sebakunzi, said, “Our passion for children and education birthed the ‘Take5’ for Literacy aspect of the campaign. We are partnering with Slum-to-School to achieve their target of sending over 300 children from the Makoko and Tarkwa Bay slums to school this year.”
Cold Stone Creamery Nigeria would also be rewarding customers on their online platforms and in stores nationwide. According to Timilehin “with our online competition, customers stand a chance to win ice cream for up to a year.”