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In celebration of BMW‘s 100 years anniversary, Coscharis Motors in association with the BMW Club Nigeria underscored the achievements of the brand in an epoch making event at the Eko Atlantic City, Lagos recently.
According to the organisation, the event, which showed off models of the brand to car lovers was to highlight the achievements and sheer driving pleasure that BMW is known for.
General Manager Marketing and Corporate Communications, Coscharis Motors, Abiona Babarinde, said: “The event aimed at illustrating the start up of the BMW brand, its present positioning and its future direction; also to kick start a BMW centric partnership with the BMW Club Nigeria”.
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In addition, Coscharis Motors utilised the BMW centenary event to announce a series of sales offers, while reminding aspiring individuals of the availability of approved used cars, which are a major marketing strategy by BMW to introduce them into the BMW family.
