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Mercedes Benz leads premium segment




The three-pointed star attained Number one position in the premium segment at a double-digit rate in 2016 as Mercedes-Benz sold more than two million vehicles in one year.

Mercedes-Benz was also the bestselling premium brand in Germany, Italy, Portugal, Japan, South Korea, Australia, Taiwan, the USA and Canada for the full year 2016.

Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, Dieter Zetsche, said: “2016 was the most successful year for Mercedes-Benz in the history of the company, and the sixth record year in succession.


With new cars with pioneering design that inspire our customers and with particularly strong growth, above all in China and Europe, we have climbed to the top of the premium segment. And we are accelerating further – with new technologies, products and services.”

The year 2016 ended with the highest-ever unit sales in a December, which was also the 46th consecutive record month (190,269 units, +6.8 per cent), and with the best quarter of all time (545,967 units, +10.2 per cent).

Europe was the biggest sales region of Mercedes-Benz once again in 2016. With growth of 12.4 per cent, primarily due to strong sales of the E-Class and the SUVs, best-ever volumes were achieved; nearly 900,000 Mercedes-Benz vehicles were sold to customers in Europe in the past twelve months.

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