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Firm partners Cubana Group to boost products brand

By Ngozi Egenuka
28 October 2021   |   8:37 pm
In a bid to break even and retain its spot as a leading champagne brand in the market, Ekulo International ltd, holder of the sole franchise for Laurent-Perrier Champagne in Nigeria, has sealed its partnership with Cubana Group, owners of Cubana bars, Lounges and hotels to help retain the champagnes spot the Nigerian market. The…

In a bid to break even and retain its spot as a leading champagne brand in the market, Ekulo International ltd, holder of the sole franchise for Laurent-Perrier Champagne in Nigeria, has sealed its partnership with Cubana Group, owners of Cubana bars, Lounges and hotels to help retain the champagnes spot the Nigerian market.

The Laurent Perrier house is the pioneer of Rose Champagne founded 1812 and exports to more than 120 countries worldwide.

At the signing of the official partnership deal in Lagos, Ekulo International Ltd (EIL) noted that their ideal choice of partnership with Cubana Groups is connected to its impeccable track records in the promotion of Alcoholic brands in Nigeria.

According to the Managing Director of EIL, Nnamdi Okonkwo: “we choose Cubana because of their result-oriented mindset. Their influencing pattern suits our brand because they are known for luxury. Anything associated with Cubana has always been a success so it’s indeed a synergy we are proud of and willing to kickstart so we can put Laurent-Perrier as a top-of-the-mind brand for champagne lovers.”

He added that the wine has five variants; Laurent-Perrier Brut, Laurent-Perrier Harmony, Laurent-Perrier Brut Millésimé, Laurent-Perrier Cuvée Rosé, Laurent-Perrier Grand Siècle.

Cubana Group, under the leadership of astute businessman, Obinna Iyiegbu popularly known as Obi Cubana, who recently received the Sun Award as the Hospitality Icon of The Year, averred “that it is a record-breaking partnership and at Cubana, it’s our forte to make sure it promote brands with much gusto so clients can be happy.

“We have done it in the past and we are not relenting in making sure this Champagne brand retains its place in the Nigerian market and by extension Africa. Its history is in the making and we will do our best in creating awareness of the luxury champagne,” he said.