Honda leverages on Mbr Signature’s partnership with FAAN on ambient car display across airports
Mbr Signature is one of the concessionaires appointed by the airport governing body to manage car displays across Nigeria. The project, which will run across all airports in the country, has kicked off with Lagos, Abuja and Port Harcourt airports.
The need to re-invent the ambient landscape in Nigeria has been an on-going conversation, compelling stakeholders to consistently invest in innovation and creativity in order to initiate fresh and engaging brand engagements.
Leveraging on its strength and pedigree in ambient branding, Mbr Signature is driving a new look, and feel across Nigerian airports, with their first ever ultra-modern, LED-powered car display platform, which is expected to change experiences with exciting designs and platforms at different airports in days to come.
Speaking with The Guardian, Managing Director of the company, Stanley Ezeani, said the firm’s vision is to bring more interesting dimensions to ambient branding. “We are delighted we have the capacity, platform and initiative to create legendary stories in this regard. The automobile sector deserves an exclusive ambient display culture and we are responding to this in ways that help to beam spotlight on cars showcased at airport locations across Nigeria where we enjoy the FAAN concession. Even at this rate, we are not there yet as we are poised to make more competitive inroads.”
Ezeani said: “Disruption is key in everything we do and that inspired us to re-imagine automobile ambient advertising across airports in Nigeria. “It is always a thing of great experiential delight to see automobiles at their breathtaking best in unique locations,” he added.
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