Insight Communications shines at Young Lions Award
It was an impressive moment at the just concluded 2016 Cannes Lions Nigeria ceremony, which held at the MUSON Centre, Onikan, Lagos, when Insight Communications was not only recognised as a historical industry leader, but also as a vibrant and youthful agency filled with bright minds, when it carted away most of the awards in the creative category of the Young Lions Award.
At the Award this year, five agencies were judged by a jury of respected industry experts, of which Insight Communications came out with astounding success in all three categories it entered for; Print, Film and Cyber (Digital) category.
Chief Operating Officer, Insight Communications, Feyi Olubodun expressing his excitement over the win, stated that, “It is a great feeling for us, as we have always set out to elevate creativity, and these young talents testify to our commitment to continue to offer fresh and transformation ideas that would raise the bar of creativity in the industry.”
Also commenting, Chima Okenimkpe, the Creative Director of Insight Communications explained that, “Again and again, actions like this reveal that Insight is an ever-young agency, and from being founded by men in their youth; they have maintained an environment of freshness where young minds can be nurtured and grown. Is it still a wonder why we have held the pillars of the advertising industry for decades?”
The pair, Jephthah Nwabuisi and Samuel Oludare representing the agency in the Film Category, won with their entry, ‘Death Toll’, while the duo of Azad Abdullahi and Adekunle Koledoye won with an entry titled ‘The World Tree’ in the Cyber Awards category.
The Print Award Category was won by the pair of Emeka Ezeagu and Adefolaju Tella, who by his winning last year’s edition in the same category, becomes a consecutive winner of the Print award. Tella, makes an industry record, as he becomes the first young creative to win the Print category back to back.
Along with the awards in the creative category, some young talents from the agency only won scholarships to prestigious school of Advertising. Jephtah Nwabuisi was awarded a Bachelor’s Degree Scholarship at the illustrious Miami Ad School, Hamburg Scholarship Award in partnership with Steinbeis University, Berlin Germany, while Ifeanyi Blessed Dibia got a Master’s Degree scholarship Award at the same university.
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