‎Entrepreneur and Chief Executive Officer, Susan Chanel Beauty, Susan Esisi, has provided cash assistance and essential food items to more than 1,000 residents and vulnerable families in Opebi, Ikeja, Lagos State.
‎
‎The humanitarian outreach, held recently was organised to mark the seventh birthday of her eldest son, Ivan, and the first birthday of her youngest son, Ilon.
‎
‎Beneficiaries received cash relief and food packages containing essential household items, including rice, beans, cooking oil, semovita, tomato paste and poundo yam, to help ease the burden of daily living expenses.
‎
‎Esisi said her commitment to community support began during the COVID-19 pandemic, when lockdowns heightened hunger and anxiety among families struggling to meet their basic needs.
‎
‎According to her, what started as an emergency response to the crisis has since become an annual tradition, with her committing resources to support communities across Lagos.
‎
‎“Celebrating my sons’ growth by serving others brings a level of fulfillment that no commercial achievement or private luxury can match,” Esisi said during the outreach.
‎
‎She added that her sons’ birthdays reminded her of the blessings in her life and strengthened her desire to support other families.
‎
‎“Ivan turning seven and Ilon, his brother turning one reminds me of God’s immense blessings in my life. The best way I know to show my gratitude is by extending a hand to mothers, fathers, and children who need help,” she said.
‎
‎Beyond her philanthropic activities, Esisi leads Susan Chanel Beauty, a cosmetics, skincare and wellness business offering specialised skincare treatments, rejuvenation therapies and skincare products.
‎
‎The brand operates branches in Lekki and Allen Avenue in Lagos, Wuse 2 in Abuja, and East Legon in Ghana.