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Kia to reward 2022 India Cup winner with Sonet 2023

By Benjamin Alade
25 November 2022   |   3:28 am
Kia Nigeria has said it would reward the winner of the first ace on the 13th hole in the Indian Cup organised by the Indian Golfers Foundation (IGF) at the Ikoyi Club 1938 in Lagos with the 2023 Sonet.

Kia Nigeria has said it would reward the winner of the first ace on the 13th hole in the Indian Cup organised by the Indian Golfers Foundation (IGF) at the Ikoyi Club 1938 in Lagos with the 2023 Sonet.

The all-new Sonet is a model that incorporates Kia’s DNA of emotive styling, along with a premium appeal, which creates a strong presence on road.

With multiple powertrain options, the new Sonet’s impressive features come encapsulated in a modern exterior, making the compact SUV the latest addition to Kia’s award-winning SUV family.

Head of Marketing, Kia Nigeria, Olawale Jimoh, said: “Kia Nigeria is poised to be the #DrivenbyInspiration in everything we do, including driving the game of golf and other sporting activities forward on an international and local level.

“Kia and the game of golf have been synonymous with sophistication and innovation for many years. We are thrilled to be partnering with the Indian Golfers Foundation in Nigeria for this year’s Indian Cup at the Ikoyi Club, 1938.

“Our partnership for the India Cup provides the perfect platform to present our brand’s sustainable luxury and the mobility of the future to the golf world,” Olawale added.

Speaking on Kia’s partnership with the IGF for the 2022 Indian Cup, a member of the organising committee, Keshab Vaswani, said: “IGF acknowledges with deep gratitude the steadfast commitment of our sponsors who have stood firmly with us even in these trying economic conditions.

“They identify with the ideals of the IGF in hosting the event as a channel to foster the growing relationship between the Indian and international communities with their Nigerian counterparts. The atmosphere created at the event is one of key interests to us and that is why this event has gone on for so long.”

The sponsorship of the hole-in-one in the 2022 Indian Cup like many other sporting events has helped increase the local brand equity of Kia and penetrate the diplomatic and golf communities in the country.

“We are especially excited to showcase the 2023 Kia Sonet to the participants and fans of this iconic golfing competition. Using the sporting event as a touchpoint with the people through our promotion of a healthy lifestyle.

“Sport has always been an integral part of Kia’s business operation and footprint across the globe. Kia’s association with multiple sports ranging from golf, tennis, football, and athletics, among others, has produced many award-winning sportspersons, helped the development of marginal communities, and supported sporting teams, national and international events” said, Jimoh.

Kia’s partnership with IGF of Nigeria’s premier golf competition, the Indian Cup, is all part of the company’s effort to promote health and fitness in the communities globally.

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