Lagos State Employment Trust Fund (LSETF) has partnered Marketing Analytics Africa (MAA) to host the 2025 African Marketing Technology & E-commerce Conference (AMTEC).

The conference, themed ‘Marketing in the new economy: Data driven success in challenging times’ is slated for Saturday, May 24, 2025 at Landmark Event Centre in Lagos with high-profile speakers and panelists.

The organisers of AMTEC said: “LSETF is committed to creating an enabling environment for entrepreneurs and job opportunities for Lagos residents to create wealth. They have partnered with Marketing Analytics Africa Limited for AMTEC 2025.”

LSETF was established by The Lagos State Employment Trust Fund Law 2016 to provide financial support to residents of Lagos State, to tackle unemployment through job and wealth creation.

In a show of strong industry collaboration, brands like Colgate, Nutrify, Addmie, Indomie, Ladycare, DStv Nigeria, Dochase, Legit.ng, Cybertron, Accret Experience, among others, have joined MAA as official partners for #AMTEC2025.

These partnerships further cement the event’s credibility and impact as Africa’s leading martech and e-commerce knowledge hub.

The high-profile speakers expected to speak at the conference include Chief Executive of Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo, Managing Partner at Open Squares Africa, Feyi Olubodun, Chief Marketing Officer at Sterling Bank Plc, Maurice Igugu, Colgate’s Head of Marketing, Tomisin Adetola and Head of Sponsorship and Events at First Bank, Chinwe Bode-Akinwande.

According to Victor Ojeakhena, the Co-Founder/CEO of Marketing Analytics Africa, the Africa Marketing Technology and E-commerce Conference (AMTEC) is an annual marketing event that brings together thought leaders, executives, marketing innovators, and data strategists from across Africa to explore the latest trends, tools and tactics in martech, e-commerce, data intelligence, and customer experience optimisation, all essential for thriving in today’s economic landscape.

Speaking on the importance of the conference, Ojeakhena said it aims to empower brands and marketers with cutting-edge digital marketing strategies, showcase the role of data and emerging technologies in achieving scalable growth.