Majozi, Fireboy, Sauti Sol, Lead Roster Of Artistes In YouTube’s Celebration Of Africa Month
Sho Majozi, Fireboy DML and Sauti Sol are some of the stars that will serenade music lovers with live performances as YouTube Music released a schedule of performances and music-industry related events in celebration of Africa month. In the lead up to its Africa Day concert, in partnership with MTV Base Africa, YouTube Music is celebrating the continent’s popular culture with performances by popular artistes from Nigeria, Kenya, and South Africa.
Women x Music and Majozi will perform today, Wednesday, May 12, 2021, while Sauti Sol will be live on Thursday, May 13, 2021, while Firboy will be on stage on Friday, May 14, 2021, and the Africa day concert will be streamed live on Tuesday, May 25, 2021.
YouTube Music’s celebrations of Africa Month will culminate in the Africa Day Concert hosted, for the second year in a row, by actor and activist Idris Elba. The concert, which will take place on Tuesday, May, 25, 2021 at 7 P.M CAT on the MTV Base YouTube channel, will feature trailblazing African stars performing on multiple stages from across the continent.
According to Manager Director, EMEA Emerging Markets, Alex Okosi, for more than a decade, YouTube has helped artistes developed and export the African sound to music lovers, fans and listeners worldwide while also enabling collaborations across the continent and around the world. “As a result, it’s only natural that the platform, where cultural movements grow and build, plays a central role in the celebration of this important month for the continent as a whole. The past 10 years have shown, without a doubt, that Africa loves YouTube and YouTube has found a true home in Africa,”.
“Starting today, South African superstar Sho Majozi, Kenyan boy-band Sauti Sol and Nigerian Afrobeats star Fireboy DML will all deliver live performances of their most popular hits, which fans can enjoy via livestream on each of the artistes’ YouTube channels.
“In addition to performances, YouTube Music has partnered with Afro Nation, Slikour Onlife and Leading Ladies Africa to host a series of industry panel sessions focused on African Music. The virtual sessions will focus on topics; The Global Impact of Afrobeats, The Acceleration of Amapiano and Women x Music.
Okosi added: “We are excited to work with Idris Elba and MTV Base to celebrate Africa Day this year through another powerful concert event.
With African music continuing to connect and inspire people around the world, the timing is perfect to shine the spotlight on the next wave of African artists that will make a global impact on music and culture.”