Get Guardian on GoogleAll is now set for this year’s National Advertising Conference (NAC) scheduled to hold from November 11 to 13, 2026, in Abuja.
Themed, ‘Repositioning the marketing communications industry for the next frontier,’ NAC Chairman, Tunji Adeyinka, said the 2026 edition would feature insightful keynote sessions, high-level panel discussions, industry papers on critical themes such as, ‘Is the industry ready for the next frontier?’
Speaking further, he added, the conference would bring together leading professionals across the marketing communications value chain – including advertisers, agencies, media owners, regulators, technology innovators, and business leaders – to examine the trends, disruptions, and opportunities shaping the future of the industry.
He disclosed some of the speakers include, Minister of Information and National Orientation Mohammed Idris Malagi; Minister of Art, Culture, Tourism and the Creative Economy Hannatu Musa Musawa; Director General , National Council for Arts and Culture (NCAC), Obi Asika; Dr. Olalekan (Lekan) Olumuyiwa Fadolapo, Director General Advertiisng Regulatory Council of Nigeria (ARCON); Director General/ National Broadcasting Commission (NBC) Charles Ebuebu; Chairman, Access Holdings Plc Aigboje Aig-Imoukhuede; Managing Director Nairametrics Ugodre Obi-Chukwu;
Executive in Residence, Lagos Business School, Olu Akanmu; among others.
Some of the topics to be dissected include, Regulation in the next frontier: Regulating digital marketing and AI in Nigeria; The Nigerian creative economy.
The place of the advertising industry and the future of awards in the marketing communications industry.
The event also presents unique opportunity for brands, corporate organisation, agencies, and solution providers to connect directly with key decision-makers and industry leaders through sponsorship and exhibition partnerships.
