Ali-Balogun, Nwakanma, Akintunde, others to revitalise PRCAN

Chairman of the Nigerian Institute of Public Relations (NIPR) committee on revitalisation of Public Relations Consultants Association of Nigeria (PRCAN), Nkechi Ali-Balogun, has disclosed her committee’s readiness to work with relevant stakeholders to ensure PRCAN gets the needed bounce to achieve its mandate.

In line with the Nigerian Institute of Public Relations (NIPR) Public Relations Consultancy Practice Bye-Law No. 3 of 1993, NIPR’s Governing Council dissolved PRCAN’s executive committee at its 117th meeting held on December 19, 2024.

After the committee’s inauguration by President/Chairman of Council of NIPR, Ike Neliaku, Ali-Balogun, a former Council member of NIPR, assured members that her committee would engage in inclusive consultation.

The committee, whose mandate runs till April 30, 2025, is tasked with development and execution of a short-term action plan towards greater efficiency of PRCAN in line with the vision of current leadership of NIPR for a strong and effective association. It is also mandated that an election be conducted for PRCAN leadership during this period.

In her communication with PRCAN members on Monday, the former Chairman of the Lagos State chapter of NIPR affirmed that her team is committed to the objectives of the transition and its aftermath, and this development, no doubt, presents “a unique opportunity for our association to be revitalised and strengthened.”

“I want to reassure you that my commitment to PRCAN remains unwavering. My goal is to work collaboratively with the outgoing executives, the incoming executives and all stakeholders to ensure that PRCAN continues to thrive and grow,” she said.

She said her decision to accept the role “was motivated by a desire to ensure continuity and stability. The institute’s decision to appoint someone from within our ranks demonstrates its commitment to transparency and confidence in our collective abilities. I’m committed to working with each member to address any concerns, build trust, propel our association forward and make this transition as smooth and beneficial as possible for all stakeholders.”

Ali-Balogun lauded members who have offered to serve on the transition committee and admonished them to offer their best for the growth of public relations practice in Nigeria.

She noted, “our committee’s primary objective is to ensure a seamless transition, address any outstanding issues, forge a common cause, sustain membership, conduct an election, and set the stage for the incoming executive to build upon our collective achievements. I urge all committee members to put in their best so we can achieve this task within the time frame given to us by the council.”

Members of the 12-member committee on revitalisation exercise include, Karibi George (Vice Chairman), Ahmad Sajoh, Lami Tumaka, Chido Nwakanma and Hassan Abdul. Others are Bolaji Okusaga, Adetola Odusote, Muyiwa Akintunde, Sophia Horsfall and Mojisola Saka; Oludare Ogunyombo will serve as the Secretary for the Committee.