Brands must embrace digital marketing to connect with audience, says expert

The Group MD, Brandlife Limited Julius Agenmonmen, has urged brands to embrace digital marketing techniques to connect with their target audience.According to him, “The marketing industry is growing tremendously and over the last decade a lot of progress has been recorded in the Nigerian online market space, which has also become a great avenue for brands to relate directly with their target consumers, receive feedbacks and build captivating brand experiences.”

Recall that Brandlife Limited, a marketing service agency with presence in Kenya, Uganda, Tanzania, Ethiopia, Angola, Ghana and Nigeria recently announced the launch of digital marketing subsidiary, Brandlife Digital.

The agency said it was prompted by the desire to provide digital marketing services and utilise the online platform to increase brand visibility, product awareness as well as build an online community for brands.

Agenmonmen said, “This is a clarion call to companies, both big and small to embrace digital marketing and other online channels. This no doubt will help build the right level of awareness for their brands with measurable results.”

He further stated that the emergence of social media sites such as Facebook and Instagram provide a platform to reach out to customers and retain them with unique stories both in pictures and videos, adding that many companies may find it challenging to utilize the platform directly.

To this end, Agenmonmen pointed out that Brandlife Digital was founded to provide such companies with strategic approach that is peculiar to their businesses and help them succeed in this digital space. Our edge lies in a unique combination of world-class digital marketing service and a good understanding of the online space.

“Brandlife digital will discover new ways to help organizations harness the online platform towards actualizing their marketing goals. As a part of the parent company, Brandlife Limited, we also choose to stay true to our mission of delivering experiences that make life easier for our clients and more enjoyable for consumers in Africa,” he added.