Firm offers free New Year shoppers’ engagement to loyal customers
Rite Foods, on New Year Day, rewarded consumers of its award-winning brands with free shopping opportunities at the Ikeja City Mall, in Lagos. The brand activation at the Ikeja City Mall, which was the centre of activities for its teeming consumers during the Yuletide period, attracted thousands of shoppers, who were treated to exciting moments.
The afternoon engagement saw consumers of the company’s various brands, comprising the 13 variants of its Bigi carbonated soft drink, the premium Bigi Table Water, Fearless energy drinks, the Sosa fruit drink, and Rite Sausages, being refreshed, with those who bought any of the products worth N1,000 being randomly selected for the free shopping of items within a timeline of 30 seconds.
Four of the consumers were selected for the free shopping spree at the popular Shoprite store at the mall, and one of them, Lawani Uyi, who made the first attempt in 30 seconds, picked items such as toys, while another, Sam Ademuyiwa, shopped two packets of 16 pieces of dinner sets based on how fast he could.
A consumer of the brand, Igbinosa Clara Adebayo, within 30 seconds, shopped for a bicycle for her daughter, as well as other food items, while the last participant, Tochukwu Anyim, who was energetic with his shopping, picked a 43-inch Nexus TV set, and applauded the brand for being selected for the exercise.
The event was fun-filled and action-packed, with other shoppers being entertained by the speed and performances of the beneficiaries who commended the brand for the reward initiative aimed at connecting its various products with their consumers.
One of the winners of the lucky dip, Adekilekun Funmilayo, won a Master Chef electric blender and was over-the-moon, lauded the Rite Foods company for embarking on worthy schemes that are beneficial to its consumers.
Earlier at the event, Rite Foods Assistant Brand Manager, Boluwatife Adedugbe, avowed that the company takes the well being of its consumers at the core of its mission, aligning with them at various touch points to ensure optimum satisfaction.