Group Chairman Bluebird Communications, Femi Olubanwo, has disclosed the future of marketing communications is not just digital, but intelligence.

Speaking during Bluebird Communications 30th anniversary press briefing in Lagos recently, he insisted there is need to re-imagine how human creativity and intelligent systems can co-create messages that is sharper, smarter, and more relevant.

To him, “the future of marketing communications is not just digital; it is intelligent and Bluebird Communications is committed to leading that future. We are investing in AI tools. We are training our teams.”

Speaking in a similar vein, Executive Vice Chairman, Bluebird Communications, Kunle Ogunmefun, said Bluebird Communications did not only focus on growth over the years, ‘we also gave back to the society. Intentionally, we focused on healthcare interventions and education.

“‘We are indeed a 30-year old company that has embraced the right culture and values from Day One of our operations. We were determined from the outset to run this company in a very professional way with strict corporate governance structure piloted with international best practices. We were focused and determined to building a sustainable business.”

Speaking further, he added, “our deliberate style to stay nimble yet delivering top notch services to our clients and delivering profitable results to our shareholders has paid off. Today, we are better for it.”