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Media Perspective launches second edition of Nigerian Media Advertising Guide


Media Perspectives has launched the second edition of its industry report, Nigerian Media Advertising Guide (NMAG).

This edition provides fact-based insights about the Nigerian media communications market, democratizing and making media marketing data accessible to everyone.

The Nigerian Media Advertising Guide 2017/18 edition was launched on September 19th, 2017.


It gives a detailed analysis of the Nigerian Landscape highlighting key indices such as Country Demographic profile, Population, Job creation index etc. Subsequently, it delves into insightful media facts of the media landscape spanning Television, Radio, Print Media, Out of Home and Digital, highlighting useful information such as their consumption patterns and top platforms for each vehicle.

The Nigerian Media Advertising Guide 2017/18 also analyses city-based media behaviour across major States in Nigeria giving consumption patterns across media.

It also x-rays brand investment trends and implications for advertisers in the Nigerian market. The Nigerian Media Advertising Guide is essential for every marketing communications professional.

The guide comes in useful in making better business decisions about the Nigerian market. It’s also an awesome read.

Click here to hear what Jude Odia, COO of Media Perspectives has to say about NMAG

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