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NECCI PR roundtable holds October 27, 28

By Sunday Aikulola
04 October 2022   |   2:31 am
Founder/Convener of the roundtable, Nkechi Ali-Balogun, said the theme of this year’s conference is, ‘The Danger of the Single Story: Communication and Reputational Crisis in Africa’.

The 22nd edition of NECCI PR roundtable holds October 27 and 28, 2022.

Founder/Convener of the roundtable, Nkechi Ali-Balogun, said the theme of this year’s conference is, ‘The Danger of the Single Story: Communication and Reputational Crisis in Africa’.

According to her, “we believe that Africa, as the next global frontier, needs to tell her stories and tell them well. We need to champion this new drive to reshape our continent and change that single story of Africa and Nigeria in particular as “a place of catastrophe”. The narrative of the continent is that of war, poverty, terror, corruption, disease and irrespective of the standard of education and achievements, it is looked down upon and ridiculed everywhere.”

To this end, she added that the 2022 edition would be interrogating and dissecting the power of balanced stories in changing the narrative of Africa.

Ali-Balogun said, “NECCI PR believes as one conversant with the history and reputation of Africa, we can help find a more structured and definitive way to tell our stories, which could herald the emergence of a movement for change as well as a new narrative to overcome the negative voices that have overshadowed the continent for decades.”
 
The keynote speaker is Dere Awosika, Chairperson, Access Bank Plc. Other speakers include Mpumelelo Zondi from South Africa and Dr David Mrisho from Tanzania and a host of expert panellists moderated by Mr. Bolaji Okusaga, Managing Director, Precise.

The venue is Eko Hotel & Suites, Victoria Island, Lagos and the time is 10:00 am. 

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