To mark World Health Day 2025, themed “Healthy Beginnings, Hopeful Futures,” Orange Group, one of Nigeria’s leading FMCG companies, is rolling out a fresh, people-centered wellness campaign titled “Sip Wellness with Herbasip.”
The initiative is designed to inspire Nigerians to adopt healthier lifestyles by making small, accessible choices every day.
At the heart of the campaign is Herbasip, a wellness drink formulated with natural herbs known for their immune-boosting and cold-relief properties. Suitable for both adults and children, Herbasip is positioned as an easy and enjoyable way to support overall health and well-being. The product reflects Orange Group’s long-standing commitment to providing innovative, science-backed solutions that promote better living.
Uchenna Ezenna, Director of Media and Communications at Orange Group, emphasized the alignment between the campaign and this year’s World Health Day theme. “At Orange Group, our focus is on enriching lives through beneficial and accessible products. ‘Healthy Beginnings, Hopeful Futures’ echoes our belief that wellness begins with simple daily habits. Herbasip embodies this principle, offering a convenient, natural option for people to take control of their health,” she said.
Launching officially on April 7, 2025, the campaign will feature a cross-platform digital activation using the hashtag #SipToWellness. This series will highlight how Herbasip supports immune health and how easy it is to integrate into daily routines. Wellness influencers and health practitioners Damian Avar (@therealsabidoctor) and Dr. Adefunke will lead the online conversation, sharing expert insights, product reviews, and informative content to educate the public on maintaining a strong immune system.
Beyond promoting a product, Orange Group’s campaign seeks to spark a movement around intentional wellness. The core message is clear: small lifestyle changes, like choosing a herbal wellness drink, can have a big impact on long-term health. With “Sip Wellness with Herbasip,” the company invites Nigerians to take a simple, proactive step toward a healthier, more hopeful future.
