As children across Nigeria prepare to return to classrooms, a new back-to-school campaign by Maltina, a leading malt drink has been launched to give learners a boost of nourishment and celebrate the teachers who guide them.

Unveiled at the Lagos Marriott Hotel in Lagos, this marks a significant step in Maltina’s mission to nourish families, support learners and celebrate the teachers who inspire them. The initiative introduces child-friendly pack sizes – 25cl PET bottle – designed with school lunches in mind; alongside larger family-friendly options – 50cl PET bottle – aimed at providing extra value for households.

Marketing Director at Nigerian Breweries Plc., Sarah Agha, said, “For nearly five decades, we have focused on sharing happiness and fuelling togetherness across generations. This new chapter is about deepening our promise: making nourishment fit the needs of every Nigerian family.”

Beyond the shelves, the campaign includes a nationwide back-to-school tour that pledges to reach one million students with nourishment this academic term. The programme also builds on longstanding initiatives that honour educators, including the annual Teacher of the Year award.

Portfolio Manager for Non-Alcoholic Drinks, Elohor Olumide-Awe, explained the focus: “The 25cl bottle gives children the right portion to keep them energised in school, while the 50cl ensures families and young people have more of what they love. But our bigger goal is ensuring no child is left without the energy to learn and succeed.”

2024 Maltina Teacher of the Year, Esomnofu Chidiebube, noted: “As a teacher, nothing gives me greater joy than seeing a brand like Maltina commit not only to nourishing students but also to celebrating educators. The truth is, effective learning cannot happen without proper nourishment. With this Back-to-School campaign, Maltina is showing that they understand the real foundation of our future: healthy children who are ready to learn, and teachers who are empowered to guide them.”