Boomplay, Africa’s premier music streaming service with a large audience of young people, has introduced the Hausa version of its platform with the aim at expanding its reach and enhancing user experience for Hausa-speaking audiences across the continent.
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The expansion is part of Boomplay’s strategy and commitment to providing inclusive and accessible music experiences to diverse segments of music lovers while promoting hyperlocal content.

The new Hausa version is just a click away on the homepage of the Boomplay app and will offer a seamless and culturally relevant experience, featuring Hausa-language content, curated playlists, podcasts and user-friendly navigation.

Commenting on the introduction of the Hausa platform, Ibrahim O. Kadiri, General Manager for Boomplay Nigeria, shared that, “Launching the Hausa version of Boomplay is well in line with our goal to expand to new and broader demographic and connect more music lovers to the content preferences they love.
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“Language holds a sentimental and cultural value to people and so by making our platform available in Hausa, we are not only acknowledging the linguistic diversity of our audience but also ensuring that our service is relevant and accessible to all.

This development reflects our commitment to offering enhanced music streaming experience and content to every part of the African music community.”

Boomplay continues to strive for improved user experience on its platform by focusing on innovative features and relevant content for its users.
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The localized version of Boomplay will cater specifically to the needs of Boomplay’s growing users in Northern Nigeria and other Hausa-speaking regions. Users just need to update their Boomplay app and click on Hausa language feature on the For You page to navigate the Hausa version.