Don Kpasa, popularly known as Don K, is a highly regarded Artist Manager and Digital Marketer based in Lagos, Nigeria. With over a decade of experience in the entertainment industry, Don K has established himself as a driving force in talent management and music promotion. His career began in 2012 as a blogger and promoter. In 2013, he founded the influential platform Sixfivenation, through which he collaborated on numerous projects for renowned artists such as YCEE, Mercy Chinwo, Prinx Emmanuel, and many more.

In 2020, Don Kpasa took his passion for music promotion and digital marketing a step further by founding 65nation, a Talent Management, Distribution, and Marketing company. The company has since become a key player in the Nigerian music industry, working with artists to create innovative marketing campaigns, boost visibility, and achieve chart-topping success.

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Notable Marketing Campaigns by Don Kpasa (via 65nation)

Monaky:

• The Goat (2021)
• The Suitor (2021)
• Clock In/Green Speech (2022)
• Patient Zero (2023)
• Candor (2024) — Peaked at #2 on Apple Music Nigeria Top Albums and #20 on Spotify NG Top Albums. The project’s breakout single, “Chandelier,” went viral across social media, peaking at #1 on Spotify Viral Songs, #29 on Apple Music Top 100 Nigeria, #3 on Spotify Daily Songs (Nigeria), #4 on Shazam Top 200 Nigeria, and #5 on Shazam Global Afrobeats. In just one month, “Candor” has become Monaky’s most successful project to date.

Evih:

• Wonder Remix ft. Davido (2021)
• Cruise EP (2020)
• Afro Cruise EP (2023)

John Dreyz:

• Kolo ft. Zinoleesky (2022)
• Lover Boy (EP) (2022)
• Dreyz Up (EP)/Deluxe (2022)

Chooxy:

• Take Me Away (2022)

Big Novie:

• Pussy Killa (2023)
• Late Night Shift (Album) (2023)

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Current Management

Don Kpasa is currently managing Afrobeats rising star Monaky, and emerging producer Shuga Saund, providing them with strategic guidance and industry insights. His track record of nurturing talent and executing data-driven marketing strategies has made him one of the most respected figures in the Nigerian music industry.

Don K’s influence extends beyond traditional artist management, as he continues to champion innovative marketing campaigns that shape industry trends. With a career built on adaptability, vision, and relentless pursuit of success, Don Kpasa stands as a leader in Nigeria’s dynamic music and entertainment landscape.