Photography And Technology Can Co-Exist Beautifully, Says Rehat Kathuria

Photography is one of the most famous art forms, and in our world today, it has become a massive part of who we are. With recent advances in technology, it is challenging to find a discipline where photography doesn’t have an impact. But what about photography and science? Do the two ever intersect?

The answer is yes. Rehat Kathuria is a photographer and a software developer. He has spent the last several years working to find ways to integrate the two seamlessly, and he believes that one of the best ways is through Art. Taking inspiration from the legendary landscape photographer Ansel Adams, he began experimenting Analog photography as a teen. 

Rehat is the founder of Eff, a photography startup using Art to bridge the gap between science and technology. After having an excruciating experience with bulky and expensive techniques, Rehat decided to devote his time towards modernising Analog photography to aid those who share this problem. 

After spending his teenage years in a traditional darkroom, Kathuria is now running an artistic startup that combines both art and technology to create something new. Rehat has been using his photography to create intriguing chemically soaked and smooth textured photographs. “Emulsion” is one of the most promising projects from Eff so far. Emulsion taps into Machine learning and deep learning techniques to create real-time images that look like as if produced with lab grade scanners. 

With no innovation in the photography industry for decades, Kathuria seeks to change that. Emulsion’s first product creates high-quality images, similar to those you would get from a lab scanner or a chemical. However, it’s much faster and cheaper than traditional scanning methods, and it’s not cumbersome like other options either.

Rehat cherishes his time as a teenager, where he found his love for photography to be a life-changing experience. His passion for working with Art and technology is something he hopes to share with the world through his startup. When his English teacher gave him that first film camera, he realized that he had a gift for photography. He has spent almost all of his time honing his craft. He wants to spread his passion for art and technology to the world through Eff. Kathuria believes that what started as a simple experiment has evolved into something that has the potential to revolutionize photography and change how we interact with art and technology for decades to come.