7even Interactive ‘tough job’ campaign gets eight awards
Young and upwardly mobile Lagos agency, 7even Interactive shone like a star at the recently-concluded Lagos Advertising and Ideas Festival (LAIF), as it carted home eight awards across various categories for its foremost client, Fidelity Bank Plc.
The agency, which is one of the youngest on the Association of Advertising Agencies of Nigeria’s (AAAN) roll call at the awards, is on record as the agency to pick the first medal of the night when it got awarded bronze in the radio category for “Best Use of Copy” for its work for Fidelity Bank. Thereafter the floodgate opened as the agency further garnered other seven awards at the 2016 edition of the most prestigious advertising awards in the country.
The multimedia campaign, shot by the agency some six months ago with the theme ‘tough job,’ parodies the onerous responsibilities a bank owes to its customers, giving vent to the bank’s solemn brand promise, “We keep our word” as the bank is “willing and able to deliver on tough challenges that others wouldn’t dare”. It is on record that the agency’s work was shortlisted at the last African Cristal Festival Awards in Marrakech, Kenya.
The campaign’s multi dimensional execution, shot in the country, has been trending on the social media and other platforms. Others awards the agency won include a Silver for Fidelity Bank (Tough Job) Radio: Corporate Image; a second Silver for Fidelity Bank (Tough Job) LAIF Film: Corporate Image; a Bronze for Fidelity Bank (Tough Job) Film: Best Use of Production Design & Art Illustration and another Bronze for Fidelity Bank (Logo Unveil) in the Radio (Corporate Image) category.
Others include a Bronze each for Fidelity Bank (Our Word) Radio under the Investment & Other Financials products category; “Best Use of Film Editing” for Fidelity Bank (Tough Job) and Film prize for Fidelity Bank (Tough Job) under the Bank & Investment category.
Speaking on the award and the agency’s performance, Chief Operating Officer, 7even Interactive, Taiwo Agboola, expressed excitement as his company rose within its first year of existence to become a beautiful showpiece for its sterling performance at the awards, especially being “the first time for us at the awards”, it can only show that much is expected from the team going forward.”
“We are barely a year old, youthful but highly disciplined and a thoroughbred professional agency. We give our all to whatever assignment the client commits to our hands. Tonight is a testimony of the enormous diligence and creative fire power built into 7even Interactive system”, said Ndukwe Onuoha, Creative Director of 7even Interactive.
While Taiwo extolled the team’s excellent spirit, hard work and knack for creative distinction, he acknowledged the client, Fidelity Bank for its large heart in giving the agency “the wings and opportunity to soar. We owe it all to our clients and staff.”
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