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AAAN outlines direction under new leadership


Ikechi Odigbo

New President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo, has outlined the direction for the organisation under his stewardship.

Odigbo, who is Managing Director of DBB Lagos and the immediate Vice President of AAAN, was elected last weekend at its 45th Annual General Meeting (AGM) and Congress in Abeokuta, Ogun State.

He stated that under his leadership, the organisation would focus on the promotion of its performance, professionalism and prestige as major objectives.

“There is the need to reposition AAAN as a thought leader in the creative industry, improve our brand assets and social media platforms, as well as drive the association’s visibility, appeal and strategic relevance through disciplined execution of public relations (PR) and media plans.

“As brand builders, we must pay quality attention to AAAN’s image to foster confidence and pride in our profession among all relevant stakeholders,” he said.

To surmount the challenges being faced by the association, Odigbo noted that the new leadership would adopt a more entrepreneurial approach, which has the potential of yielding greater value to members, protect and advance collective strategic interests with clients and improve its reputation.

“We will embark on value adding initiatives by leveraging on the strength of our corporate collective. We will negotiate discounted rates for software licenses, so that member agencies can have access to work ware at reduced cost. This could be extended to other areas of common need,” he added.

The new leadership, he stressed, would also strive to raise AAAN’s financial profile by optimising the delivery of its revenue generating activities such as the LAIF Awards, training programmes and annual general meetings (AGMs).

Odigbo further disclosed plans to push for a proper constitution of the Advertising Practitioners’ Council of Nigeria (APCON) board and stronger reforms through intense lobbying and leveraging influencers with the regulatory ministry and other relevant government institutions.

He stated that huge investments have been made to ensure the commencement of the Advertising Academy, adding that the new leadership would ensure that the academy becomes operational during his tenure.

He said professional training programmes would be reviewed to further align with requirements for APCON’s certification and bridge gaps in the quality of content and delivery, among other objectives.

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