‘How media partnership can expand advertising landscape post COVID-19’
Though the novel coronavirus is disrupting many areas of the digital industry, including advertising spend, many have argued that partnership would be the only way to survival. MARGARET MWANTOK takes a look at the issue. When The Guardian caught up with Guillaume Coffin, Vice President, Head of Commercial and Business Development Turner France, Africa &…
‘So many side-hustles will be birthed or accelerated at this time, and some will take over as main hustles’
Brands are actually living, breathing entities and so they can be relevant both by being authentic, impactful and in times like this with the ongoing global pandemic, flexible.
Advertising practitioners task government on governing council for APCON
Advertising experts have urged the Federal Government to urgently set up the Governing Council of Advertisers Practitioners Council of Nigeria (APCON) and allow...
APCON seeks media collaboration in tackling misleading advert
The Acting Registrar, Advertisers Practitioners Council of Nigeria (APCON), Ijedi Iyoh, has urged media outfits in the country to assist the Council in addressing misleading advert in order to guard against exploitation of the consumer.
Akinfeleye… when distinguished scholar joined World Journalism Education Council
The journalism and mass communication scholar at the University of Lagos, Professor Ralph A. Akinfeleye has been elected into the prestigious...
Advertising industry loses without APCON, says Prima Garnet CEO
The marketing communications industry is now in a season of convergence. Functions of other sectors of the economy are mixing up with its, increasingly blurring, if not blotting out the borderlines completely. It also means that only a professional with incredible ability to multitask and still recognise unique similarities and differences of the converging industries could hold and sustain the fortunes of the sector.
APCON condemns indecent mobile advert
The Advertising Practitioners Council of Nigeria (APCON) has condemned the viral video of semi-nude ladies in a see-through mobile advertisement truck circulating on social media. This was contained in a release by Mr. Ijedi Iyorha, acting Registrar/Chief Executive. The mobile advertisement for a yet-to-be identified product or service was exposed and driven along Lekki-Epe Expressway…
Loatsad stirs up controversies in outdoor ad as APCON remains without a council
Few months ago, the acting Registrar of Advertising Practitioners Council of Nigeria (APCON), Mrs. Ijedi Iyoha, told the media that the inability to have council for four years was affecting their operations but for the support of stakeholders.
Court dismisses firm’s application seeking to stay proceedings
Justice Ibrahim Buba of the Federal High Court, Lagos has dismissed the application filed by JC Decaux Nigeria outdoor Advertising Limited against the Incorporated...