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ADVAN CMO forum to host business leaders on strategic leadership for turbulent times

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Acting President of ADVAN, Mrs. Bunmi Adeniba

The Advertisers Association (ADVAN) is set to host business leaders to debate on requisite leadership capabilities in disruptive times.

The event, which is scheduled to hold on February 18, 2021 will assemble top Nigerian CMOs and CEOs to discuss on the theme: ‘‘Strategic Leadership in turbulent Times’

The conversation will be led by the Chief Executive Officer of Airtel Nigeria, Mr. Segun Ogunsanya and the Chief Executive Officer of the World Federation of Advertisers, Mr. Stephan Loerke and will provide valuable tutelage on efficacious leadership in chaotic times.

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According to the Acting President of ADVAN, Mrs. Bunmi Adeniba the ADVAN CMO Forum was birthed out of a need to provide the nation’s business leaders with a platform to hold meaningful discourse on ways to better navigate the fast-changing marketing communications and business landscape.

She said the platform has over the years hosted several pertinent conversations on effective marketing and business leadership for the future, as the 2020 edition, which focused on “Effective Marketing in a VUCA environment”, saw over 100 CMOs in attendance.

Speaking on the motivation for the 2021 focus, Adeniba said in turbulent times, creativity, innovation and best strategies are meaningless without a strong cohesive driver, more than ever before strategic leadership is requisite for business sustainability and growth.

She explained that ADVAN, which is the only body in Nigeria represents the collective interests of ‘Advertisers’, that is, Corporate organisations that engage in high level marketing,, was founded to advance the interest of the marketing Industry in Nigeria by spearheading and ensuring global best practices as well as facilitating collaborative partnerships with relevant stakeholders.

Adeniba said, today, ADVAN is a strong voice of 80 of the largest organisations in Nigeria representing over 200 brands, who control over 90 percent of the nation’s annual marketing spend.

She further said that ADVAN membership comprises of the top multinationals and national enterprises in Nigeria.

Adeniba added that ADVAN is a member and on the Executive Council of the World Federation of Advertisers, a body of global brands and marketing associations in over 60 nations of the world.

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