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Africa Magic celebrates two decades with exciting contents

By Eniola Daniel
17 March 2023   |   4:12 am
Pay TV provider, Multichoice Nigeria, has unveiled fresh local and foreign channels across DStv and GOtv platforms for the new calendar year. The catalogue includes news, music, sports, reality shows, documentaries, drama series, movies and children programmes.

Head of Production, MultiChoice West Africa, Victor Sanchez Aghahowa (left); Executive Head of Content & West Africa Channels, MultiChoice Nigeria (MCN), Dr. Busola Tejumola; Executive Head, Corporate Affairs, MCN, Caroline Oghuma; Executive Head, Marketing, MCN, Tope Oshunkeye at the MultiChoice Content Discovery Day in Lagos.. PHOTO: ENIOLA DANIEL

It’s been 20 years of exciting and amazing contentment productions and entertainment in Africa by Africa Magic and another moment to toast to successes recorded, and insight into the future.

Africa Magic, which started off as a single channel now comprises seven channels.

In 2003, Africa Magic began telling authentic Nigerian stories on Africa Magic to build a platform where everyday Nigerians see themselves in relatable stories reflecting the culture.

For 2023, the home of movie entertainment unveiled a bumper chain of indigenous and international content for customers across DStv and GOtv channels.

The exciting catalogue of content which was unveiled during MultiChoice’s Content Discovery Day held in Victoria Island, includes drama series, movies, music, sports, reality TV shows news, documentaries, and children’s programmes.

This year, Africa Magic will also be investing more in indigenous productions across Yoruba, Hausa and Igbo language channels.

Speaking on the exciting content, Executive Head of Content and West Africa Channels, MultiChoice Nigeria, Dr. Busola Tejumola, said customers should expect a new and diverse set of captivating and relatable indigenous stories across Africa Magic channels.

She said: “It’s been 20 years of Africa Magic and Nollywood growing together, building global careers and talents. In 2023, we’ve found ourselves celebrating 20 years of creating and telling Nigerian stories.

“This year, we intend to break more boundaries and find new frontiers in local storytelling. We look forward to ensuring Africa Magic remains at the forefront of Nigeria’s storytelling. We are adding 28 more series titles and 20 original Africa Magic movies for our customers, starting from April 2023.

Touching on the investment by MultiChoice in growing content on its platform, Tejumola stated that Africa Magic launched with a single channel in Nigeria and has since expanded to a cluster of seven channels

“From April 2022 to March 2023, we had over 2,500 hours of production and licensed 10,000 hours of authentic Nigerian stories. We have stories in English, and indigenous languages Yoruba, Hausa and Igbo, broadcast to over 42 African countries.”

Speaking on how Multichoice is attracting the new generation, she said: “We are introducing new things, we are going across different segments of the market; in the past where a lot of our shows were targeted more on the older generation, we are now moving to the new generation.

“In the next three years, Africa Magic will be a destination where everything is found; if someone is thinking of watching anything on a streaming platform, they will think of Africa Magic because it has similar content, and that is the journey we have started and we will continue.

Highlighting some of the new content customers can look out for, Head of Production West Africa, MultiChoice Nigeria, Victor Aghahowa, said the new roll call of content includes, The Residence, Ripples, Igbo drama series, Ugwu and Iwe, Yoruba series, Apo (The Bag), Ugwu, Iwe, Sanctuary and others.

He disclosed that Africa Magic will now premiere new 130-episode series every six months instead of 260 episode series every year. The list of new programmes also include a brand new unscripted game show, ‘Mind and Body’, and the new drama series, Simbirella.

“Customers will also continue to enjoy local and international sport entertainment contents across SuperSport channels, including EPL, FA Cup, CAF Champions League, Europa League and UEFA Champions League matches and WWE specials.