Airtel partners African artistes to enhance digital experience

Airtel Africa, a telecommunications and mobile money services provider, has partnered three renowned African artistes to educate customers on ways to enhance their digital experience.

Its Chief Marketing and Sales Officer, Rohit Marwha, said this in a statement on Monday in Lagos.

Marwha said that the three renowned artistes included Nigeria’s Simi, Fally Ipupa of the Democratic Republic of Congo, and Diamond Platnumz from Tanzania.

Marwha said the partnership was aimed at enabling customers to make informed decisions about their data usage habits.

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“The artistes have collaborated with Airtel Africa to create a special song providing customers with practical tips and tools to maximise their data for everyday use, from browsing the internet to streaming and accessing essential apps,” he said.

Marwha said the collaboration was part of Airtel’s ongoing #SmartaWithData campaign, which was aimed at promoting education on better data usage and management.

Marwha said the goal of the campaign was to ensure customers got the most out of Airtel data bundles by enhancing their online experience.

Marwha added that collaborating with the artistes would ensure customers adopted data hacks and management tips seamlessly, as the messages would resonate with them.

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“The partnership with Fally Ipupa, Diamond Platnumz, and Simi is a testament to our commitment to providing innovative and customer-centric solutions,” Marwha said.

He noted that the campaign would empower customers to take control of their data usage, make informed decisions to optimize their digital experience.

“The ‘SmartaWithData’ campaign is currently active in seven African countries including Kenya, Nigeria, Uganda, Tanzania, the Democratic Republic of Congo, Zambia, and Malawi, targeting young customers between ages 18 and 35 years,” he said.