Ajilore to deliver Babcock varsity’s 48th inaugural lecture

The Head of Department of Mass Communication, Babcock University, Ilishan-Remo, Ogun State, Prof. Kolade Ajilore, is to deliver the institution’s 48th inaugural lecture on Thursday, May 2, 2024, at 2:00 p.m. at the institution’s main auditorium.

According to the Registrar, Dr Jonathan Nwosu, Ajilore will deliver a paper on “Advertising Practice as Brand Communication Archery in the Age of a Rebellious Audience,” while the President/Vice Chancellor, Prof. Ademola Tade, is chairman of the occasion.”

Dignitaries, academicians, brand experts, public relations and advertising practitioners are expected to grace the inaugural lecture.

The inaugural lecture is an auspicious occasion for the university to acknowledge the appointment or promotion of new, full professors, introduce them to the academic and non-academic community of the university, and to provide opportunities for further engagement with the larger community.

The presentation of an inaugural lecture is a significant milestone in the academic career of a full professor and provides a platform to share past research and introduce new ideas to a diverse academic and non-academic audience.

Ajilore is an alumnus of University of Lagos, where he bagged his first and second degrees, B.Sc. in Mass Communication and Master’s in International Law and Diplomacy (MILD) and Ph.D. from Babcock University.

He has published several academic journals, local and overseas, and supervised numerous doctoral candidates.