Founder of Paramount Sports Ltd, Izuchukwu Benneth Azike, said his company remains committed to contributing their quota to the growth of sports culture in Nigeria.
Azike said the company has been a major stakeholder in the sports sector since it’s establishment in 2018 by providing high-quality sporting goods and fitness equipment, making exercise more accessible to Nigerians.
Operating in the sporting goods and fitness equipment industry, Paramount Sports Ltd offers a wide range of products, including treadmills, exercise bikes, dumbbells, game tables, snooker boards, table tennis boards, foosball tables, air hockey tables, rackets, and sportswear. Over the years, the company has undertaken significant projects, such as furnishing the gyms of major hotels in and outside Abuja.
Azike stated that the brand is focused on providing affordability, and promoting a healthier lifestyle.
“The company believes in continuous innovation by partnering with manufacturers who prioritize research and development. This approach ensures that Nigerians get access to the latest and most effective fitness equipment,” he said in a statement.
“We have learned that Nigerians prefer quality goods, contrary to popular belief. This knowledge drives us to partner with reputable manufacturers to ensure we continue to offer only the best sporting and fitness equipment in the market.
“Beyond business, Paramount Sports Ltd is actively involved in corporate social responsibility. The company has supported local sports development by donating sports equipment to schools for inter-house sports competitions and sponsoring the Nigerian Sports National Merit Award 2024, an initiative that honors individuals contributing significantly to Nigeria’s sports industry.”
Azike said he is optimistic about the future of sports and fitness in Nigeria, predicting a steady upward trend in the industry.
As awareness about healthy living grows, he foresees more Nigerians embracing fitness and exercise, driven by increasing medical recommendations and school sports programmes.
“Our industry has grown over the years, and I see a future as bright as the sky. More Nigerians now recognize the importance of sports, exercise, and a healthy lifestyle. Doctors continue to encourage exercise, schools emphasize sports competitions, and the demand for quality fitness equipment is on the rise,” he stated.
“Paramount Sports Ltd is positioning itself for expansion. Plans are underway to open more branches across Nigeria, ensuring greater accessibility to fitness equipment. Additionally, the company has already launched an online store with nationwide delivery, making it easier for Nigerians to purchase sports goods from anywhere in the country.
“With a firm commitment to quality, innovation, and community impact, Paramount Sports Ltd is poised to remain a key player in Nigeria’s sports and fitness industry, helping more Nigerians achieve healthier and more active lifestyles.”
