BAFI Awards: PremiumTrust Bank bags double honours
In yet another demonstration of the bank’s rising profile, fast-growing Nigerian lender, PremiumTrust Bank, received “Nigeria’s Fastest Growing Bank 2022” and “Bank of The Year 2022 (Sports Development)” awards from the Management of BusinessDay Banks & Other Financial Institutions (BAFI) Awards Committee.
In a brief but colourful ceremony, the Management of BAFI Awards noted that PremiumTrust which commenced operations in April 2022, clinched the “Nigeria’s Fastest Growing Bank 2022” award in recognition of its record-breaking feat, opening 7 major branches within its first five months with verifiable month-on-month growth on key measurement indices; the Bank has also been able to complement brick and mortar with digital innovations and offerings channelled at providing financial services to all its discerning customers, despite being in existence for just 9 months.
On the other hand, the BAFI Bank of the Year 2022 (Sports Development) Award to PremiumTrust Bank came on the heels of her deliberate efforts to continuously promote Sports and Youths Development in Nigeria.
Commenting on the award at the Bank’s Lagos office, the Managing Director and Chief Executive Officer, Mr Emmanuel Emefienim, expressed his delight about these recognitions whilst noting that the awards will motivate the Bank to continue to excel at the highest level.
“We are glad that all the good work done in the past couple of months is beginning to yield positive results.”
Firstly, “the BAFI Fastest Growing Bank 2022 award will serve as a tonic to ensure we continue on the path of growth, drive branch expansion but with more emphasis on digital deployments as we strive to become one of Nigeria’s leading digital Banks in coming years.”
Secondly, “the BAFI Bank of The Year 2022 (Sports Development) award is in recognition of our deliberate commitment and investment in Sports & Youth Development. In 2022, we were Lead Sponsor/Sole Banker to the 21st National Sports Festival; we co-sponsored and kitted Bayelsa Queens FC who represented Nigeria at the CAF Women’s Champions League Competition in Morocco, where they returned with a Bronze Medal; PremiumTrust also signed on two world-class renowned Athletes, Tobi Amusan and Ese Brume as Brand Ambassadors; this was done to encourage them, provide training funds to enable them to compete and excel in their chosen field and do more for our Country – Nigeria. This is in addition to our 3-year partnership deal with the Athletics Federation of Nigeria. All of these put together made us stand out as worthy winners of the Bank of The Year 2022 (Sports Development) Award.”
Mr Emefienim emphasized that the Bank is encouraged to do a lot more in terms of Sports Development and Youth Empowerment in the years ahead.
Also commenting on the recognitions, the Managing Director, BusinessDay Media Limited, Mr. Ogho Okiti applauded the efforts of PremiumTrust Bank in delivering an impressive result across all indices despite being in existence for a few months whilst noting that the Bank’s positive records and achievements are a testament to the hard work and efforts that were put in place before the Bank was established.
The BAFI Awards is supported by the BusinessDay Research and Intelligence Unit (BRIU) and nominations for the award are the culmination of a rigorous review process.
BRIU and an independent panel of judges evaluate more than 250 institutions and benchmark them against their global peers using several indices in a thorough evaluation process and nominees are assessed for their vision, execution, and market-leading propositions. They considered factors like corporate values, integrity, workplace culture, gender balance, and other human issues.
The BAFI award categories cut across banking, insurance, capital markets, investment, pension funds, trustees, registrars, stockbroking, and private equity.
Licensed as Nigeria’s 24th Commercial Bank in 2021, PremiumTrust Bank commenced business in April 2022 and is poised to become Nigeria’s Most Preferred Bank by 2027 with a leading voice in Consumer Banking in Africa by 2032.