Binance launches empowerment campaign
The world’s leading crypto and blockchain infrastructure provider has launched a consumer empowerment campaign with gameday POAP Non-Fungible Tokens (NFT) giveaway.
The largest blockchain ecosystem partnered with global superstar and entrepreneur J Balvin, all-star basketball forward Jimmy Butler and mixed martial arts fighter Valentina Shevchenko for the global campaign which focuses on encouraging consumers to do the research and learn crypto, themselves, in order to be empowered and accountable for their own financial freedom and success.
These VIPs were chosen based on their honesty and independence to tell consumers to not just listen to celebrities about their financial freedom, but learn crypto and trust themselves.
Billed for Sunday 13, February, 2022, the campaign wouldn’t just be a battle between teams and fans this weekend, crypto companies will be going head-to-head for every commercial aired during the game with a celebrity talking crypto.
In his remark Balvin said: “I’ve been experimenting with crypto because I believe it offers new ways to think about financial freedom. Not just for artists, entertainers and athletes but for anyone who is interested and willing to learn. One lesson learnt in my career is not to trust what they tell you, do your own research and then decide.”
Founder and CEO at Binance Changpeng Zhao (CZ), said: “Many people are interested in blockchain-based products, like crypto, but relatively few know where to start when it comes to educating themselves on these new technologies. In addition to product and brand awareness, we need to help people understand the basics of crypto and be able to make more informed investment decisions. It’s also about helping people be more confident in themselves as it’s better to be your own expert than listen to someone who may not actually understand or care about your financial goals.”
Viewers are encouraged to sound Binance’s #CryptoCelebAlert at CryptoCelebAlert.com to claim one of 2,222 POAP NFTs featuring Jimmy Butler.
More importantly, they can access an easy-to-read crypto primer to better understand the basics of crypto.
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