Body hinges success of govt programmes on effective communication
26 August 2024 |
2:03 am
The National Coordinator of the Rural Access And Agricultural Marketing Project (RAAMP), Aminu Bodinga Mohammed, has underscored the importance of effective communication in ensuring the understanding and success
The National Coordinator of the Rural Access And Agricultural Marketing Project (RAAMP), Aminu Bodinga Mohammed, has underscored the importance of effective communication in ensuring the understanding and success of government programmes and policies.
Besides, he urged Ministries, Departments and Agencies of government (MDAs) to equip their information managers for the upscale challenges of bringing the citizenry to buy into government policies and programmes through training and equipment updates.
Speaking at a five-day capacity building training for the Development Communication Officers, Management Information Officers and other essential staff of RAAMP in Calabar, the Cross River State capital, which ended at the weekend, Mohammed, an engineer, who was represented by the Cross River State Coordinator, Henry Onwe, stressed the import of engaging opinion leaders.
“One of the reasons why government is not trusted by the people, sometimes, is because of lack of effective strategies of disseminating information. For us in RAAMP, we appreciate the need to learn, un-learn and re-learn to skill up for expected project delivery.
“Here, gatekeepers and opinion moulders and leaders should be engaged by spokespersons to drive home government policies, “he added.
In his paper presentation on “Agriculture Business, Agriculture Extension Services, Rural Development and Community Outreach,” a don with the University of Calabar, Dr Okpanachi Yalo, frowned on the menace of food insecurity in the country, stressing that social insecurity and lack of mechanisation are few of the causative factors of hunger. His words: “Participants agreed that corruption has been the bane of food insecurity as can be seen by various experiences shared.
“As communication managers of RAAMP, you need to tell your story, even real-time, and re-tell it for effect. You cannot transform if you as a communicator are not informed. Government information handlers must be ahead of information in their MDAs.”
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