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Book on sharing economy for launch 




Olubayo Adekanmbi, an executive with a telecom company, will launch his book, The Future is Shared: Sharepreneurship and Sharing Economy for Emerging Markets, on Saturday, November 26, following a successful launch in London in July.

The Future is Shared leverages the concept of ‘shared economy’ for sustainable value re-creation/value extension, accountable personal carbon footprint-tracking, poverty reduction, enhanced living and environmental protection in an emerging market context with a focus on Nigeria. According to the author, “The Future is Shared is the African-centric answer to the big question of how AirBnB, Uber, LiftShare and others will shape the practice of future marketing, management”.

According to Adekanmbi, the shared economy philosophy extends to crowdsourcing, crowdfunding, disintermediation, on-demand services and recycling, with social, economic and more importantly, environmental sustainability advantages.

This infers that “businesses that will win tomorrow must understand how to become shareable experiences that enrich sociality and sustainability”, said Adekanmbi.

Other activities at the launch which will hold at Oriental Hotel in Lagos, will include the unveiling of Data Science Nigeria, a Corporate Social Responsibility project by Adekanmbi, aimed at giving back to the society. The initiative seeks to train and mentor young Nigerians through face-to-face and virtual online classes, project-based support and holiday bootcamps, with the objective of “raising a generation of datapreneurs who can run data science businesses and bring good FOREX to Nigeria”.

The Author who spent enormous time traveling across countries to spend time with leading academia and research/development teams of various world-class organizations during his recently concluded one-year sabbatical across three countries said,  “I had the huge privilege of sharing my work around the world and receiving challenging feedback and perspectives. I had to go back to raw coding, build my mathematical model from scratch and spend a lot of time engaging with the established body of work”.

For him, it was an exciting experience, because it provided him the rare opportunity to see how every piece of academic research could have instant boardroom relevance.

Although, the concept of Future is Shared may appear distant, the author confirmed, “Nigerians are already living the essence of the sharing economy. They know how to rely on the crowd to pull resources for the collective benefit”.  He cited example of traditional Esusu which banks like Diamond, Access and others are digitalizing. Ride-sharing business models like Jekalo, GoMyWay and RideBliss are other examples, just as Max Logistics, which works on a crowdsourced delivery model, among so many others.

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Olubayo Adekanmbi
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