Brand excites consumers with premium apple offering
The La Casera Company (TLCC) has told consumers across Nigeria to keep falling in love with the crisp apple richness of the La Casera Apple soft drink as they wouldn’t only maintain the quality but would also keep the price the same.
This revelation was shared at the stakeholder’s engagement party held recently by the brand in Lagos. Produced by The La Casera Company (TLCC) Plc., the brand prides itself as the only soft drink in the country that contains five per cent of real apple juice.
Speaking at the event, Managing Director, TLCC, Chinedum Okereke said the brand has maintained its strong position in the apple segment of the soft drink market in the last 17 years thanks to several innovations.
Okereke said when other players were still using recycled glass bottles (RGB); they pioneered the use of polyethylene terephthalate (PET) bottles in the market. “It took other players three years to follow suit. Today, we offer the best apple content in the soft drink market,” he said.
La Casera Apple, which comes in three SKUs of 35cl, 50cl and 60cl is produced under under strict hygienic conditions with the production process being fully automated, making it free from human contact.