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Christmas: Firm reaches out to less-privileged

By Oluwafunmilayo Ogundele
10 December 2022   |   1:28 am
To raise the living conditions of Nigerians and consumers nationwide, soft drink brand, Bigi, from the stable of Rite Foods Limited, has flagged off its digital corporate social/sustainability responsibility ...


To raise the living conditions of Nigerians and consumers nationwide, soft drink brand, Bigi, from the stable of Rite Foods Limited, has flagged off its digital corporate social/sustainability responsibility (CSR) campaign tagged Bigi’s Random Acts of Kindness 2022 (BRAK 2022). 
   
The digital CSR initiative is activated yearly to give back to the brand’s online consumers. It is aimed at celebrating and rewarding Nigerians in need of support, who are nominated by their friends and loved ones.
   
Commenting on the campaign, Traditional Marketing Lead, Rite Foods Limited, Abiola Aransiola said “the initiative is in line with the brand’s commitment to reaching out to people in need and improving their lives all across the county. 
   
“It is not just our culture to find good deeds and reward them but we are passionate about people who strive to do good when they don’t need to. This is why Bigi rewards Random Acts of Kindness by consumers and Nigerians,” she said.
   
“As a company, we are not only concerned about selling our array of refreshing products to Nigerians, but also committed to reaching out to our numerous consumers and Nigerians at the point of their needs by improving their living conditions across the country,” Aransiola added.
   
She further stated that BRAK 2022 will refreshingly be rewarding 20 Nigerians from different parts of the country with array of gifts including its revitalising products, cash prizes to improve their living conditions.
   
To be part of the initiative, consumers online are to randomly name or tag the person they will like to extend their act of kindness to and why. The entries are collated and selections are made randomly to select 10 people to be surprised between 1st and 2nd week of December. 
   
The initiative was originally flagged off in 2019 as BRAKNOV, as it was celebrated in November. However, it has metamorphosed to BRAK, to allow the brand give back to its consumers and Nigerians all over the country at any time of the year by rewarding their random acts of kindness.
   
With the initiative, the soft drink brand, once again demonstrates its commitment to winning the hearts of consumers by not only offering quality refreshing drinks, but giving back to bring a meaningful difference that improves the lives of people and communities across the country.

Marketing Manager, Rites Foods Limited, Olumide Aruleba (left); Traditional Marketing Lead, Abiola Aransiola, and Olawale Odenusi, Digital Team Lead, at the flag-off of BRAK 2022, a digital CSR campaign to celebrate and reward online consumers nationwide.