Estol Africa berths in Kenya
A marketing agency, Estol Africa, recently launched its presence in the Kenyan market meeting with key leaders in the industry, including influencers.
According to its founder, Esther Adekeye: “The Internet has revolutionised the way people consume media contents and how they source it. Consumers tend to trust the reviews and opinions of other people over the claims of brands.
“This is where the value of influencers and creators with original contents come in. Brands who are serious about being ahead of the curve need influencers across categories to build and maintain relationships.”