
Prudence Foundation and Prudential Zenith have, for the third time, partnered with Junior Achievement Nigeria (JAN) to promote financial management skills through its financial literacy programme, Cha-Ching.
Cha-Ching is a financial literacy programme owned and developed by Prudence Foundation, the community investment arm of Prudential in Africa and Asia.
The programme, which is set to primarily target pupils between ages 9 and 11 would run from October 4 through December 9.
According to the group, the programme focuses on teachings around money management skills and attitudes, using four key financial concepts: Earn, Save, Spend and Donate and employed a six-lesson web-based curriculum strategy using a teacher-led model.
The group is also partnering with JAN to train teachers, who had worked with them to train young people in primary schools around the country.
The Cha-Ching programme, now in its third edition in Nigeria, seeks to reach
10,000 young people in 14 regions with the support of 120 teachers in 100 schools this year.
Commenting on the programme, the Chief Executive Officer, Prudential Zenith Life, Chuks Igumbor, said: “At Prudential Zenith, we believe that knowledge of financial management should be nurtured at an early age to teach kids how to make wise life-changing financial decisions, and we hope the young students will take on the knowledge and use it as they grow into adults.’
“Poor financial decision making in adulthood often finds roots in poor access to financial literacy when young. We hope the odds improve for these 10,000 children as a result of this programme,” Igumbor added.
He affirmed commitment to partnership with JAN to provide children with a solid financial foundation
Also, the Executive Director of Prudence Foundation, Marc Fancy, said: “We are delighted to continue the success of our partnership with Junior Achievement Nigeria to implement our Cha-Ching programme in Nigeria for the third year.
“This we strongly believe would provide children with solid foundations and understanding around finance at an early age that will better equip them to navigate a more successful financial future. It is fantastic to see this programme grow in Nigeria, and with more teachers trained, there is greater sustainability and continuation on this important and necessary topic.”
Commenting on the programme, Foluso Gbadamosi, the Executive Director of JAN said: “By imparting these crucial financial skills to our young learners, we are equipping them to make informed decisions throughout their lives, steer clear of financial pitfalls, and seize opportunities for growth and wealth. It’s
imperative to keep in mind that each child we empower with financial knowledge represents a step toward a more financially secure and prosperous future for all.
“We extend our heartfelt appreciation to our sponsors, the Prudence Foundation and Prudential Zenith Life, for their partnership in investing in young minds. I eagerly anticipate witnessing the remarkable growth and accomplishments of our young financial leaders.”