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Fine & Country West Africa, LBS collaborate on worldclass marketing module

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LBS building

To project the crucial edge in marketing and selling real estate products and services in Nigeria, Fine and Country West Africa and the Lagos Business School have co-designed a course on real estate marketing.

It covers branding and strategy, consumer behaviour, market research, segmentation and differing sales strategies for residential, commercial properties, retail, industrial or other segments. It is the second in a four module series.

The first module was Real Estate Development Leadership programme, which held in October 2018 for three days.

In her remark at the occasion, Chief Executive Officer and Vice Chairman, Fine and Country West Africa, Mrs. Udo Okonjo said: “Takeaways from the course include creative thinking and brainstorming concepts, project branding and strategy, target market analysis and negotiation.

Facilitators at the training include Hakeem Ogunniran of Exemia Realty, Mr. Femi Akintunde of Alpha Mead Group, and Mr. Andrea Gedag of Elalan.


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