Get Guardian on GoogleElectronics giant, Sony has expanded into the Nigerian market with the launch of its ULT Tower Max, ULT Tower 7 and ULT Tower 5 make their Nigerian debut at Super Japan 2026, bringing powerful bass and immersive sound to music lovers, DJs and creators.
According to the company, Sony brought the bass to Lagos with the Nigerian launch of its ULT Tower speaker series at Super Japan 2026, a three-day brand experience held at Tafawa Balewa Square.
Under the theme “Maximum Gbedu is here,” the launch introduced the ULT Tower Max known as “King of Gbedu”, ULT Tower 7 known as “The Party Starter” and ULT Tower 5 known as “Gbedu on the Move”, to Nigerian audiences through a combination of music, entertainment and hands-on product experiences.
The firm’s Product Marketing Manager, Kimura Kenta, noted that the launch of the ULT Power Sound series at Super Japan 2026 reflects Sony’s continued commitment to creating immersive entertainment experiences through technology and innovation.
Kenta said by bringing product discovery, music, and entertainment together, the activation offered Nigerian audiences an opportunity to experience Sony’s latest innovations while celebrating the sounds and creativity that move them.
Designed for music lovers, DJs and producers, the ULT Power Sound series delivers powerful bass and immersive sound experiences that bring music to life. The launch offered guests an opportunity to experience the speakers beyond the specifications, with live performances, product demonstrations and interactive activities showcasing their capabilities.
The official unveiling featured a product presentation, a live DJ performance by DJ Skillz, electrifying breakdance performance and dance competition setting the tone for three days of music-led experiences.
Olubunmi Kukoyi popularly known as DJ Skillz, who performed at the official launch, said: “As a DJ, sound is everything. It’s not just about playing a song; it’s about how the bass hits, how the crowd feels it and how the energy builds. What stood out to me about the ULT Tower series is the power and depth of the sound. It gives you the kind of experience that makes people connect with the music and keeps them on their feet. The launch at Super Japan was a great opportunity to experience what these speakers can do, and I’m excited about what they bring to the party scene.”
The ULT Power Sound series brings together three speakers designed to deliver powerful sound for different listening and entertainment needs.
ULT Tower Max, is the biggest and most powerful speaker in the range, delivering an impressive 2,150 watts of power. Designed for large gatherings and high-energy parties, it features 360° Party Sound and party lighting to create an immersive audio-visual experience that brings the party to life.
ULT Tower 7 delivers 420 watts of powerful, ground-shaking sound designed to keep the energy going. Built for parties and music enthusiasts, it offers up to 30 hours of battery life, bringing immersive sound to a wide range of listening experiences.
ULT Tower 5 delivers 300 watts of powerful sound in a versatile party speaker designed to bring every beat to life. With up to 20 hours of battery life, it is a compelling choice for smaller gatherings and personal entertainment.
Beyond the official unveiling, Sony’s activation created opportunities for visitors to discover its latest audio and imaging technologies through interactive experiences.
At the Sony Sound Lab, visitors experienced the ULT Tower speakers through live DJ performances from DJ Skillz and DJ Cypha, product demonstrations, and music-led activities. The space highlighted the speakers’ sound capabilities while allowing guests to engage with the products in an immersive setting.
Sony Studios and Creator Playground offered additional opportunities for content creation, photography, and hands-on exploration of Sony’s latest cameras, while creator interactions and audience challenges encouraged visitors to capture and share their experiences.
The activation also featured the Sony 60-Second Challenge and Guess That Beat, bringing visitors together through creativity, music trivia and interactive entertainment.
Throughout the three-day event, visitors enjoyed 20% off Sony products on display, alongside opportunities to explore the range, receive product guidance and make purchases.
