Firm launches affordable, effective detergent

A firm, Aspira Nigeria Ltd, has introduced into the Nigerian market Fizz detergent, said to be a more economical laundry alternative, and with superior cleaning and exceptional value for money.

According to Aspira, which manufactures and distributes hygiene/personal care, dental care and laundry care products in Nigeria, Fizz is supercharged with powerful ingredients and is specially formulated with active stain-removal properties to ensure fabric care, keeping clothes soft and protected.

It disclosed that the product has “an innovative bright blue colour pack and a fresh, soothing fragrance that leaves clothes smelling amazing, giving the consumer an experience like no other when washing.

“With a great price point and impressive performance, Fizz sinks its teeth into the toughest stains, leaving you with clean, crisp and colourful clothes.”

The Chief Marketing Officer of Aspira Nigeria, Santosh Kumar, added: “We believe that everyone deserves to have a product that effectively cleans clothes without cleaning out the pockets. So we made Fizz detergent – an effective cleansing detergent powder at an affordable price.

“With the new Fizz detergent, Aspira Nigeria reaffirms its mission of creating quality products for Nigerians at an affordable cost.”

Aspira Nigeria Ltd is an affiliate of the Lee Group of Companies, and is one of the largest manufacturers and distributors of hygiene personal care and laundry care products in Nigeria, with operations spanning over a decade of enduring commitment to quality products.

The company commenced operations in Nigeria in 2009 and has to its credit the local production of over eight leading soap and detergent brands, including Viva Plus, Siri Soap, Oracare, Sabil, Chic, Family Care, Baby & Me, Fizz, Manuka, and MP3.