Royal Electronics, a Nigerian electronics and home appliances brand under the umbrella of SIMS Nigeria Limited, has announced the onboarding of two personalities as Category Brand Endorsers.

The personalities are veteran actor and lawyer, Kanayo O. Kanayo; and actress, film producer, interior designer, businesswoman and philanthropist, Dr Carolyna Hutchings.

In a statement, the company described the endorsement as a bold step in its commitment to excellence, trust and innovation in the consumer electronics space.

“With over three decades of market presence through SIMS Nigeria, Royal has remained a household name by delivering reliable, technology-driven solutions that meet the everyday needs of Nigerian families.

“Kanayo O. Kanayo, known for his commanding screen presence and strong voice of integrity, is the ideal ambassador to champion our premium products. His alignment with Royal represents our shared values of legacy, dependability, and performance,” it reads.

And on Hutchings, it states: “Dr Carolyna Hutchings joins the brand as a vibrant, forward-facing voice for Royal’s growing base of young, style-conscious consumers. Her influence across entertainment, entrepreneurship, and philanthropy makes her the perfect face to promote Royal’s range of lifestyle-enhancing appliances while inspiring a new generation of users to ‘choose Royal’ in their homes and daily lives.”