Firm restates commitment to grow MarTech for businesses
Netcore Cloud, a global Marketing Technology (MarTech) company with Artificial Intelligence (AI)/Machine Learning (ML)-powered marketing automation and customer engagement platform, has reiterated its commitment to the spread, growth and adoption of MarTech in Nigeria.
This was made known at the 25th anniversary of the company in Lagos, with the theme, ‘Meet the Stars’.
The company seeks to revolutionalise how marketing and product teams engage with customers.
According to the African Regional Vice President, Nisham Chhabra, Netcore Cloud began operations in 1977 with a passion and mission to empower brands to deliver highly personalised and exceptional customer experience with a human face.
He said: “Netcore Cloud is the number one marketing technology platform globally. We have connected many brands with their customers in an effective and efficient way. In our 25 years of operations and witnessed unprecedented growth. Our client base has grown.”
“We are also celebrating some of our clients whom our technological solution has helped to scale up their operations. They include: Access Bank (Start Transactional Mail Award), Wema Bank (Omni-channel Automation Master award), First Bank of Nigeria (Innovation in Transaction Emails award), Ecobank (Netcore Africa Champion award), UBA (Email Marketing Thought Leadership award); FCMB (Best Web Engagement Strategy award) and Sterling Bank for Best In Product Innovation.”
Chhabra explained that Stanbic IBTC was also rewarded for its efforts in email engagement, while Wakanow, Interswitch, Gokada and Konga were recognised for Excellence in Web Product Experience, Champion of Content and Creativity, No-Code Innovation and Best Use of AI and Analytics.
Revenue Officer of Netcore Cloud, Saket Jha, traced how the company had grown to become a successful brand in Nigeria.
He disclosed that Netcore Nigeria team had continued to uphold the Netcorian tenets of fostering strong networks and building strong partnerships, which helped to position the brand as a MarTech platform of choice for engaging with customers.
His words: “In essence, if you use any of the top banks in Nigeria, it is almost certain that you’re receiving correspondence from your bank via the Netcore Cloud platform.”
Also speaking, Chief Edirin Abamwa, the Chief Executive Officer (CEO) of Axon Analytics Limited, one of the subsidiaries of Netcore Cloud, highlighted that Netcore has a mutually beneficial arrangement with various brands.
“As a business, we have a win-win policy for all our customers and staff. The brands we work with win by having a platform that responds to their customers’ needs instantly; Netcore as a company wins, when our clients are able to satisfy their varied and teeming customers. We will continue to champion the adoption of MarTech solutions in Nigeria at all times,” he noted.