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Firm unveils campaign to rid streets of destitute


Children at IDP camp

Ahead of the Children’s Day tomorrow, respite has come for thousands of the less-privileged kids, who will not participate in the day’s fun. Up In The Sky Ltd, a young start-up creative agency/non-governmental oganisation, is stepping in to give the day a meaning to street children and destitute.

With the theme Help Us Up, the organization, in partnership with others, is building an extensive communication campaign across radio, print, digital and TV to raise funds and destitute off the streets.

According to the Chief Executive Officer of Up In The Sky Ltd, Oje Ojeaga, a dedicated website:www.helpusup.comhas been built to receive donations for the Royal Diamond Orphanage Home, which has been doing great work rehabilitating children and raising their standard of living .

Speaking on the selection of the orphanage for the campaign, its founder, Favor Ogunyemi, said: “It came as a pleasant surprise to know our work with children has not gone unnoticed and we are grateful the organisation is supporting our work with the fund raising drive.”

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