Considering today’s highly competitive business landscape, fostering strong and enduring relationships is paramount to sustainable success. Recognizing the transformative power of strategic gifting in nurturing connections, Oluwaseun Akpede, a renowned expert in gifting and business relationship management, urges corporate entities to embrace the art of gifting as a pivotal strategy to fortify their bonds with clients, partners, and stakeholders.
With a wealth of experience and a proven track record in the gifting and business relationship management industry, Akpede has long been an advocate for the profound impact that thoughtful gifting can have on building loyalty and trust.
Understanding that successful businesses are built on genuine human connections, Akpede emphasizes the need for corporate gifting to go beyond mere gestures. That it should be approached with a deep sense of sincerity and personalization to resonate with recipients on a profound level.
“By tailoring gifts to the unique preferences and interests of clients and partners, companies can demonstrate their appreciation and commitment to nurturing long-term relationships.” She said.
She noted that businesses in today’s highly competitive market environment are continuously looking for new ways to engage with their customers and make a lasting impression and, for her, gifting is a great way to generate meaningful experiences and develop brand loyalty which in turn will lead to revenue growth and leads generation.
“Gifting goes beyond the act of giving; it is a strategic tool that enables businesses and individuals seeking personalized gifts for various occasions and seasons to reinforce their brand values, establish strong relationships, and differentiate themselves from competitors.
“When done thoughtfully and creatively, gifting can leave a lasting impression on recipients and strengthen the bond between businesses and their target audiences, especially customers and other stakeholders”
Akpede has dedicated her career to helping businesses and professionals unlock the potential of gifting as a branding strategy. Her deep understanding of consumer preferences, market trends, and cultural nuances has positioned her as Nigeria’s leading expert in the field.
“At Cerise Noire Gifts, we believe strategic gifting is a powerful marketing channel that can be utilized profitably and when done thoughtfully, cost-effectively, and strategically, has the amazing potential to accelerate your company’s growth.
“Irrespective of your industry, incorporating client and staff gift-giving is a move in the right direction. And we work hard to empower a community of thoughtful gift-givers because every expression of generosity, appreciation, and gratitude makes the world a better place for individuals and for companies” Akepde said
By leveraging her expertise, Oluwaseun Akpede has collaborated with numerous top-tier organizations to design and execute highly tailored gifting campaigns that align with their brand identity and resonate with their target market.
Her meticulous attention to detail and commitment to delivering exceptional gifting experiences have garnered accolades from both clients and recipients alike.
As the founder of a prominent gifting consultancy firm, Cerise Noire Gifts, Oluwaseun Akpede has curated an extensive network of artisans, suppliers, and designers, allowing her to offer a wide array of unique and customizable gifting options.
From personalized corporate gifts to exquisite bespoke arrangements for special occasions, her studio provides comprehensive gifting solutions to meet the diverse needs of her clientele.
As she says “businesses looking to harness the power of gifting as a strategic branding tool can benefit from the erudite knowledge and experience of our team.
Akpede noted that through her consultancy services, she offers expert guidance and customized gifting strategies that align with each client’s unique objectives and target audience.
As the founder of Cerise Noire Gifts-a leading gifting Consultancy firm in Nigeria, Oluwaseun Akpede is a renowned gifting expert with a deep passion for gifting and an extensive network of gifting professionals.
Her company, Cerise Noire Gifts, helps businesses and individuals leverage gifting as a strategic branding tool to create memorable experiences and foster strong customer relationships.
With over six years of experience in client relations, innovative gifting practices, and corporate gifting, Akpede says her company develops gifting programs that work in conjunction with established marketing and client relationship strategies and delivers on business objectives profitably.
