The Sahara Group Foundation has repositioned its flagship ‘Making A Difference Around Africa (MADAA)’ initiative, now termed ‘MADAA Reloaded,’ to further empower African entrepreneurs with enhanced access to markets, technology, and business advisory support.

According to the Foundation, during its relaunch of the initiative in Lagos yesterday, the refreshed initiative seeks to identify and support visionary entrepreneurs who are leveraging local and natural resources to solve everyday challenges through sustainable business models.

Director of the Foundation, Chidilim Menakaya, said the repositioning reflects the organisation’s continued commitment to inclusive development and sustainable innovation across the continent.

“Through the MADAA initiative, we aim to connect entrepreneurs with opportunities that will grow their businesses and ultimately unlock Africa’s potential for inclusive development,” she said.

Menakaya noted that insights from the earlier edition revealed immense entrepreneurial talent across Africa, prompting the Foundation to broaden its criteria and expand its reach for greater impact.

“MADAA Reloaded represents our renewed commitment to discovering, empowering, and celebrating change makers whose innovations can transform their communities,” she added.

Speaking on the broader vision of the initiative, the Board Chairman of Sahara Group Foundation, Emeka Onwuamaegbu, emphasised the importance of nurturing unconventional ideas among Africa’s youth.